Started working at B-M: August 23, 2010
School: Hankuk University of Foreign Studies (한국외대)
Major: French & Business Administration
Path to B-M: I started my first internship at a PR firm when I was a sophomore. I had a chance to write press releases, and organizing new car launching shows three times. I learned the effectiveness of PR through my internships and I began to pay attention to the PR industry. Finally, I got a chance to join BM. We are living in the world of fierce competition so I’m sure that the PR industry will become more and more important.
I want to become a specialist in crisis management. Crisis management is the most important thing in the PR industry and I want to be a specialist who can turn crisis into another opportunity.
Albert Sang-min, No
(노상민) - Sports Lover
Started work at B-M: August 30, 2010
School: University of Illinois at Urbana-Champaign (UIUC)
Major: Electrical Engineering
Path to B-M: Everyone may think that it sounds weird working in PR industry as having majored in electrical engineering. Frankly, I was never thought of doing internship in B-M because my anticipated career path was obviously becoming an engineer. However, while serving military in Korea, I have read diverse kinds of books and had time to think about my future. I could finally realize my favorable career is not an engineer but doing my own business in future. So, I researched and realized that PR firms play a key role in many business area. Just at the right time, I remembered one of my university colleagues referred me about his great internship experience in Burson-Marsteller. After finding out B-M is well-known in PR industry and it deals with many interesting works, I was definitely attracted to begin my first internship career in B-M. Now, I am having and enjoying hands-on experiences in B-M, and eager to learn more of this dynamic industry!!
Hyun-min Cho (조현민) - Newcomer
Started work at B-M: September 9, 2010
School: Hankuk University of Foreign Studies (HUFS)
Major: Russian and Economics
Path to B-M: While I was a student CEO of Mir Russia, a venture company, my colleagues and I had a problem selling our products and services to consumers because we didn’t have any kind of reputation. Believe me. It costs an awful lot of time and effort to win the hearts and minds of consumers to actually buy your stuff. In the end, as you would imagine, our company failed to make a profit. In the wake of the failure, I was curious and even eager to learn how LG, Fedex, and other leading companies sell themselves. It turns out that these companies were in close contact with their consumers via PR. Burson-Marsteller was it. It had global network infrastructure, international working atmosphere and good-looking people were an added bonus. Through the internship, I plan to learn everything from the hands-on knowledge about PR to corporate culture. I am looking forward to seeing my progress after the internship!
Josephine Chung (정은선) - Bottom of the food chain
Started working at B-M: September 13, 2010 Monday 8h30
School: University of Queensland (it’s in Australia…)
Major: Law & French
Path to B-M: My exchange to France next semester afforded me some extra time in Korea to contemplate what I might do after graduation. I wanted to explore beyond the confines of the legal profession with its wigs, cases and judges as old as water. I had always been curious and interested in the field of Public Relations so when I learned of an internship opportunity at B-M, I immediately attached my resume to a hastily written email and sent it to HR. Having waited so anxiously for a phone call, I managed to miss it five times. Sixth time’s a charm! Few days later, I find myself a part of a world leading PR Firm, learning from fantastic people and enjoying it too. I’m just glad I finally answered my phone.