Whenever I begin my search for an internship, one of the first places I visit on a company website is the employee biography section. I'm always interested in seeing where an organization's people come from and their industry experience. It's helpful for prospective candidates to have such information so that they can understand the character of a company and the possible paths to a career in the field.
But I also wanted to hear the stories behind my fellow interns' paths to B-M. So I sent them a little questionnaire and found out some interesting details!
Here's the scoop on our current fab five:
Started working at B-M: Just last Thursday! (July 1, 2010)
School: Korea University
Major: International Studies / Journalism & Mass Communication
Path to B-M: In a ‘PR Campaign’ class I took last semester at school, one of our clients was ‘FedEx’. The assignment was to come up with a new CSR program for FedEx and present it to the client. So at the end of the semester, our team presented our CSR program in front of the client, FedEx, and ‘the people from its PR agency’, who turned out to be B-M’s 김선미 상무님 and 김동훈 선배님. After the class, everyone went out for beer and I asked some questions about B-M and what life is like as PR people. I wanted to learn more and thankfully I was given a chance to do so. It’s only been a couple days since I joined B-M but I am already enjoying my life here.
Started working at B-M: June 29, 2010
School: Yonsei GSIS (Graduate School of International Studies)
Major: IMP (International Management Program)
Path to B-M: When I was running an entertainment business back in Canada, I felt that PR is one of the most important factors in a successful business. I didn’t have a chance to study or work in the PR industry but always wanted to get some experience. While I was studying business strategy at Yonsei GSIS, I saw an internship opportunity at B-M and applied for it. I find B-M attractive because I think B-M is pursuing a differentiation strategy while many other Korean companies pursue a cost-leadership strategy.
Started working at B-M: Early June 2010
School: Duksung Women’s University
Major: French Literature, Business Administration
Path to B-M: When I was 16, one of my assignments was to read “China Travelog” by Hanbiya who showed me the world beyond Korea. One day I realized this author that I respect used to work for B-M as a PR specialist. From then on, I became interested in B-M as well as in PR. While studying business in the U.S as an exchange student, I thought a lot about what part of business I love and what career path I should pursue: the answer was the PR industry with B-M. The day before I left the U.S., a day which should have been very bittersweet, I received a phone call from my friend who told me, “B-M is looking for an intern!” I immediately wrote up my resume and cover letter to apply. The whole process went by fast and now I am working in the office with great and thoughtful people. I remember hearing that B-M Korea employees love B-M because of its ‘Honest and Smart People’. I do my best to be such a valuable B-Mer with pride. Last but not least, let me share my favorite quote by Henry Ford; “If you think you can, or you think can't, you're right!”
Started Working at BM: Late May 2010
School: KAIST (the best school in the world)
Major: Industrial Design, Management Science
Path to B-M: It was one gloomy night. A voice within my heart told me that I should look up available intern positions on Naver cafes. Of the many intern positions out there, few options stood out but I sent in my applications. And after a little waiting and fidgeting, B-M finally called up and my new life at B-M began, and so far, the ride has been fantastic.
Additional Comments: Actually B-M is a PR company but I’m sure many people out there do not know exactly what PR companies do. To be exposed to what PR companies do while at B-M has been really mind-opening and taught me a lot of things. I think this is a place that you definitely need to take into consideration because it will teach you so many things.
Jane Kang (강하나)-The English Editor
Started working at B-M: Late March 2010
School: Dartmouth College (the other best school in the world, Daniel)
Major: English Literature
Path to B-M: Because of a unique program at my school called the “D-Plan”, I was able to take some time off in the middle of the school year to work or pursue something else. I wanted to find an internship in the field of Public Relations, and furthermore, wanted to work in Korea where my parents live. I focused my search on international firms in the hopes of working with global clients and having a global network. I got in touch with the HR coordinators of several firms, but noticed that B-M's coordinator was the most receptive to my internship query. I applied to B-M, was given an interview several weeks later, and received a very welcome congratulatory phone call a few days after! Though I started out as an English editor, my responsibilities have grown to include supporting other client work.